December 2007
9 posts
Watchre.net colleague Jeff Turner of Real Estate Shows has been gearing up to be a moderator on a panel for Inman NYC in Jan 2008. Smart guy and deffinetly hands on when it comes to being an early adopter and user of Social Media tools.
Twitter - an Arrow in the Quiver of the Agent2.0 →
This is part 3 of 3 of an interview with Brad Coy and Andy Kaufman, both real estate professionals in the San Francisco area and both using Twitter. The message that prompted this interview was one from Brad that he and Andy may have actually used Twitter to connect for a transaction - “Wow,” I thought, “here is a perfect example of what social media tools, well employed, can...
Using Twitter in Real Estate - Part 2 of 3 →
Twitter is a great tool to connect person to person, but can a real estate professional use Twitter to get blog viewers and connect to prospective real estate consumers?
If all you do is tweet back and forth to other real estate professionals agents, the answer would be no - you’re not going to be able to ever monetize your use of Twitter and connect to consumers, but if you extend...
The Lessons Of Redfin, Part II: Targeting A... →
Lost in the ongoing discussion about Redfin’s recent appearance on the Today Show is the blatant Redfin geek-baiting of their “Redfin Scientist” marketing push.
Many Realtors have looked at this document with it’s “No, duh!” recommendations (stay engaged, don’t overprice your property, do advertise it on the web) and thought, “I don’t need any ’scientist’ or ‘research paper’ to tell me that! ...
Scripps Cracks Open the Door : Future of Real... →
who will bring the search for RE in 2008?
Help Someone Understand Social Media :... →
this is a good primer.
Executive Conversations: Twitter and the RE.net... →
This was posted as part of a 3 part series where Steve Groves ,Andy Kaufman / Keller-Williams Berkley and Brad Coy of San Francisco Real Estate Services discuss using twitter as a social media tool for connecting with like minded people.
The Numbers Speak for Themselves: NAR Membership... →
I recently heard that the rate of homes not selling is actually SLOWER than the rate of real estate agents leaving the business. True? I dunno, but I decided to take a gander at the NAR site to look at membership “trends” … and Lo and behold …
Year
Membership
Increase of …
2000
766,560
2001
803,803
+ 37,243
2002
876,195
+ 72,392
2003
976,960
+...
Seth unchained: Getting permission to put yourself... →
Another way of understanding the unchained idea is to envision a world (I call it yesterday) where marketers avidly sought ways to tie down consumers — with tricks, with lies, with a lack of alternatives. Consumers have broken those chains. That world is gone.
Here is Seth Godin talking about what will replace it:
The defectors know something you don’t. The defectors know that if they hurry,...